Diem Cannabis sought a do-it-all copywriter to work directly under the VP of Marketing as the Oregon brand expanded into the emerging Massachusetts cannabis industry. Having worked extensively with cannabis clients in the past, I implemented a quarterly editorial calendar derived from SEO data and industry experience. I also assumed the role of email marketing lead while aiding in the copy, design and production of various cannabis products. My responsibilities have since changed (as has my title – Marketing Specialist) to include formulating strategies that overcome nationwide expansion roadblocks.
Sharing is caring in the wonderful world of cannabis. That’s why we created Diem Doobies – a 10-pack of pre-rolls designed for the everyday cannabis consumer, and a friend or two along the way.